About the Press Release Generator
Press Release Generator turns the facts you give into a press release in the standard format: a headline, a one-line subheadline, a dateline, an opening paragraph covering who, what, when, where and why, two body paragraphs, a quote paragraph, an About section and a media contact block. Choose a product launch, event, award or milestone, or partnership. It never invents quotes: the quote paragraph uses a placeholder for you to fill with words from a real person. Your facts are sent to our AI service and are not stored.
Updated October 2026
How to use the Press Release Generator
- 1Write the facts: what is happening, when, where, who is involved and why it matters.
- 2Choose the type of announcement and add your company name.
- 3Press Write press release.
- 4Replace every placeholder in square brackets with real details, including a real quote from a named person.
- 5Check all facts, add your contact details and send it to journalists.
What journalists want
Reporters receive many releases each day. They look for something new, relevant to their readers and easy to verify. A clear headline and an opening paragraph with the main facts save them time. Releases that read like adverts are ignored.
Supply strong facts
The tool can only work with what you give it. Include dates, places, numbers you can back up, names and titles of people involved, and the reason this matters now. Leave out anything you cannot prove, such as "the best in the world".
- Who is announcing, and who is affected
- What is new, with dates and places
- Why it matters to the reader
- Real numbers you can back up
Fill in the placeholders
Look for text in square brackets. The quote placeholder needs a real quote from a named person. The About section needs your company's real description. The media contact block needs a name, email and phone number so reporters can reach you quickly.
Polish and send
Check the headline length, read the first paragraph aloud and verify every fact. Use the Grammar Checker for mistakes and the Headline Generator to test alternative titles. For a plain summary of a long announcement, try the AI Summarizer, and for email outreach to reporters, the Cold Email Writer.
After the release
Follow up once if you do not get a reply, and keep a list of journalists who responded. Publish the release on your website, add images and share it on your channels so that it reaches people even if nobody covers it.
Features
- Standard press release format
- Headline, subheadline and dateline
- Who, what, when, where, why in the first paragraph
- Quote placeholder, never an invented quote
- About section and media contact block
- Ends with the ### end mark
Frequently asked questions
What goes in a press release?
A headline that states the news, a dateline, an opening paragraph with the key facts, supporting details, a quote, background about the company and contact details. Journalists should be able to understand the news from the first paragraph.
Why does it use a quote placeholder?
Quotes must come from real people who said or approved them. Writing a made-up quote is dishonest. Ask your spokesperson for a real quote and replace the placeholder.
How long should a press release be?
Usually one page, about 300 to 400 words. Journalists are busy, so keep it factual and brief.
Does the tool know my company?
Only what you tell it. Give the company name and the facts about it that you want in the About section. Never include claims you cannot back up.
Where do I send the release?
Send it to journalists who cover your topic, and post it in the news section of your own website. A personal email with the release in the body works better than a mass mailing.
Is it written in the right tone?
The tone is neutral and factual, without hype. Words like "revolutionary" or "best" usually make journalists less likely to run the story.
Can I use it for non-profit or personal news?
Yes. Describe the news in the facts box. Replace the company boilerplate with a description of your organisation or yourself.
Is my text stored?
No. It is sent to our AI service to write the press release and is not stored. Do not include information that is not yet public if you need it to stay confidential.